A New Brand for Affinity
An Affinity for you
let’s take a look
Why the rebrand
Change is good
Whether it’s a new car, a new house, or a long, overdue haircut – a little shake-up can really make an impact.
At our core Affinity is still Affinity – on a mission to build a better world for everyone, every day. On the outside we’ve adopted a bigger, brighter, and bolder brand to match our big personality.
At Affinity we value openness, honesty, commitment, and inclusivity. Our new brand presents a shift to better embody these values, offer more personalization, and lead with our heart.
Our rebrand tells the story of who we are and who we want to be. We have big aspirations and big plans. We believe we’re the best financial institution for the success of Saskatchewan and its people. The members, the Affinity team and the people of Saskatchewan are what come first and that’s what our new brand reflects.
Same ol’ love of Saskatchewan, new fresh look.
Same ol’ love of Saskatchewan, new fresh look.
About the rebrand
The Future is Bright
Our Colours
We’ve added to our colour pallette, our classic blue and green are with us for the long haul, but we need more…
Affinity Blue
Affinity Green
Sunset
Terracotta
Chambray
Warm Neutral
Where we’re going
An Affinity for everyone
We have an Affinity for firsts. The first winter snowfall, first cars, first dates, first homes, first steps and first words.
Whatever the future holds, we want to be a part of your story.
Our new brand invites you to dream big and make things happen. Come with us on this new journey – we promise to always put you first.
We promise to always put you first.
We promise to always put you first.
